YouTube before WhatsApp and Facebook! This is what the current chart of social media services in Germany looks like.
For the current social media atlas, 3,500 internet users aged 16 and over, representative of their age, gender and federal state, were surveyed in the form of an online panel about their social media use by Factskontor!
YouTube defends its top spot as the most popular social media service in Germany:
74 percent of Germans aged 16 and over with an internet connection use the video portal from Google. The former leader Facebook, however, lost another place and slipped from second to third place.
This is shown by the current social media atlas from the Hamburg communications consultancy Aktuellkontor and the market researcher Toluna, for which 3,500 online users aged 16 and over were surveyed.
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69 percent of German Internet users are currently on Facebook.
The friends network was, so to speak, overtaken by competition from within its own ranks: the WhatsApp messenger service bought by Zuckerberg is used by 71 percent of online users and thus secured second place among the social media channels with the most users.
No other Web 2.0 service manages to reach more than half of Internet users. The leadership trio is followed at a considerable distance by Instagram (37 percent), the unglamorous but practical Internet forums (33 percent) and the online pin board Pinterest (30 percent).
The most popular social media among Germans: YouTube before WhatsApp

YouTube consolidates itself as the front runner, WhatsApp overtakes Facebook
At least more than one in five online users use blogs (28 percent), the short message service Twitter (25 percent) and the professional network Xing (24 percent). Snapchat is used by 18 percent, the Xing competitor LinkedIn and the school friend finder Stayfriends by 17 percent each.
“A smaller reach does not necessarily mean that a social media service plays no role in corporate communication,” warns Dr. Roland Heintze, managing partner and social media expert at the Aktuellkontor. “These channels can often be used to reach specific target groups in a particularly focused manner.” For example, seven out of ten online users between the ages of 16 and 19 use Snapchat, and an above-average number of 22 percent between the ages of 50 and 59 use Stayfriends.
Regionally, social media is most popular in North Rhine-Westphalia: 91 percent of online users aged 16 and over in the most populous federal state use social media. Saxony-Anhalt, on the other hand, is the stronghold of social media grouches: around the Romanesque Road, only 72 percent are on Web 2.0.
Source: Facts Office
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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )

