A sudden transformation, a new design and the internet is puzzled. The Secret of August 16th!

You sit there, start your morning with a cup of coffee and watch the latest videos on YouTube. Everything seems as usual. But a closer look reveals an unexpected surprise. The YouTube logo is slowly transforming into a work of art of calligraphy. Many users didn't even notice it, others thought it was a bug and others were afraid they had been hacked, but the answer is simpler than you think.

Screenshot: YouTube logo
Screenshot: YouTube logo

Why this YouTube logo?

August 16, 2023, a seemingly ordinary day, hides something special. It is “ World Calligraphy Day ,” a worldwide “holiday” that honors the art of beautiful writing. Calligraphy, a craft that has been practiced since ancient times, continues to inspire people all over the world today. From ancient manuscripts to modern art installations, this art form has stood the test of time and continually evolved.

A special focus from YouTube

The platform, which connects millions of people with content from all over the world, has decided to mark this special day in a unique way. Instead of just relying on tradition, the modified YouTube logo built a bridge between tradition and modernity. It's about more than just pretty letters. It's about the passion and skill behind every line and every swing.

Stroke of Genius: YouTube's calligraphy highlight

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A click on the changed logo takes you into a world that may have previously remained hidden from many people. “ Stroke of Genius ” presents the fascination of calligraphy, shows artists at work and provides insights into the history and techniques of this impressive art form.

YouTube itself writes in its blog:

YouTube celebrates calligraphy! On the occasion of World Calligraphy Day, we would like to take a moment to celebrate the thriving calligraphy community on YouTube. For this special day, we decided to revamp the face of YouTube - our logo - in a very special way: It is now presented in a handwritten version as a homage to all calligraphy enthusiasts.

Calligraphy has a centuries-old tradition in many cultures. On YouTube, this timeless art is brought into a modern light by experienced calligraphers and curious beginners. The artists pass on their knowledge in tutorials, impressively demonstrate their techniques and not only use traditional tools such as pencils and brushes. Some even use unconventional tools like popsicle sticks or ketchup!

To design our current logo, we secured the expertise of the Portuguese calligrapher Xesta from Xesta Studio . He reinterpreted our well-known logo in the traditional Latin Fraktur script.

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Screenshot: YouTube Art Department / Xesta Process

The characteristic ornaments of this style give it an unmistakable historical flair. However, Xesta has managed to modernize the fracture so that it appears clear and distinct even in a reduced size. Finally, our internal team animated the logo so that it reflects the precise and powerful writing rhythm of Xesta's hand movements.

Not the first time

Anyone who has been online for a while will have noticed that both YouTube and Google change their logos from time to time. These “doodles”, as they are called, are a kind of homage to various events, personalities or commemorative days. Not only do they serve as a creative diversion, but they also remind us that behind these large platforms there are people who value culture and education.

Conclusion : The YouTube logo change on August 16, 2023 was more than just a visual change. It was an invitation to immerse yourself in the fascinating world of calligraphy and learn more about this ancient art form. Even if it was just for a day, it reminded us of the importance of preserving traditions, appreciating art and always discovering new things. It shows us that in our fast-moving times, even a simple logo has the power to make us stop and think.

Source: YouTube blog

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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )