Transparency, Independence & Facts

Mimikama is an independent fact-checking organization from Austria – fighting misinformation since 2011.

Calm · Understanding · Resilience

1. About Mimikama

Mimikama is a non-profit organization dedicated to educating the public about internet abuse. Since our founding in 2011, we have been committed to protecting internet users by exposing internet fraud, false reports, and disinformation on social media. We also actively promote media literacy to better equip people against manipulation and misinformation.

Our focus is on platforms like Facebook, X, Telegram, TikTok, and WhatsApp – central distribution points for misinformation. We answer questions, verify rumors, and specifically analyze the mechanisms behind the spread of disinformation.

🛡️ Independence is our principle

We receive no financial support from major tech companies like Meta or Google and deliberately do not accept government subsidies or advertising money. This keeps our fact-checks and research neutral, independent, and committed solely to the truth.

Our Mission

Recognition & Awards

🛡️ NewsGuard: Full Score
🏆 Golden Blogger Award
🕊️ Human Rights Award Tonhalle Düsseldorf
📚 35,000+ Fact-Checks

2. Our Fact-Check Methodology

How We Select Topics

We examine claims that meet the following criteria:

  1. It is a claim circulating on the web
  2. It can be judged as correct/true, false, or misleading
  3. It can be assessed according to generally accessible and accepted standards of rationality
  4. The claim contains concrete and verifiable facts, not merely opinions or speculative assumptions

We do NOT verify:

  • Pure opinions
  • Satire (when clearly identifiable)
  • Claims that cannot be verified
  • Content without significant reach
  • Trolling or harmful conspiracy theories (unless there is clear journalistic reason)

Our Research Process

Step 1: Identification

We identify the origin of a statement and conduct a complete context analysis. We document the claim with screenshots, links, and dates.

Step 2: Source Research

We refer to as many primary sources as possible:

Step 3: Verification

For images and videos, we use:

Step 4: Editorial Review

Step 5: Publication

We publish our fact-check with:

3. Our Rating System

Each verified claim is assigned to one of three main categories:

🔴 FALSE (Red)

Definition: These claims are demonstrably false or deliberately manipulated.

Subcategories:

  • False: Demonstrably completely untrue
  • Mostly False: Primarily false, but with small true details
  • Fake: Deliberately invented or manipulated content
  • Unsubstantiated: No evidence or sources to support
  • Scam: Deception attempts with financial intentions
  • Misattributed: Quotes falsely attributed to a person

🟡 CAUTION (Yellow)

Definition: Claims that are partially true, but require further verification or context.

Subcategories:

  • Partially True: Mix of true and false information
  • Unproven: No confirmed findings yet
  • Context-Dependent: Correct statement, but misinterpreted
  • Outdated: Previously correct, but now superseded
  • Satire/Irony: Satirical content taken seriously

🟢 TRUE (Green)

Definition: Claims that are demonstrably correct and verified by reliable sources.

Subcategories:

  • True: Confirmed by trustworthy sources
  • Mostly True: Main statement correct, minor details missing
  • Correctly Attributed: Quote or statement correctly assigned
  • Legitimate: Genuine and authentic content

4. Corrections Policy

Mimikama stands for fact-based, carefully researched content. Nevertheless, errors can occur, or new information may require updates. That is why we have clear guidelines on how we handle corrections and updates.

Our Correction Principles

Corrections of Errors

When we identify factual errors in our articles, we correct them promptly and transparently:

Updates & Revisions

Facts can change. New information may emerge after publication. In such cases:

Reader Tips & Community Feedback

We take reader feedback seriously:

📝 Report an Error

Have you found an error in one of our articles? Please contact us:

Email: [email protected]

Please include: Link to the article, description of the error, and correct information with source if available.

5. Editorial Independence Guidelines

Mimikama is an independent fact-checking platform with the responsibility to objectively and impartially educate the public about misinformation. Our independence is the indispensable foundation of our reporting.

  1. Independence from Political and Economic Interests: Mimikama is committed to not allowing any political or economic influences in its reporting. Our content is based on facts, not external interests.
  2. Transparency in Research and Source Citation: Every piece of information is carefully verified and supported with clear sources. Readers can understand the basis on which our fact-checks are founded.
  3. No Funding from Political Actors or Lobby Groups: Mimikama does not accept money from parties, political organizations, or lobby groups for editorial content, articles, or fact-checks.
  4. Separation of Editorial and Advertising Content: Editorial content is clearly separated from advertising or sponsored posts. Advertising, when present, is always labeled as such.
  5. No Dependence on Social Media Platforms: Our work is not dependent on the favor or algorithms of social networks. We use them as distribution channels but do not allow them to influence our reporting.
  6. Nonpartisan Fact-Checks: Our fact-checks are conducted according to objective criteria, regardless of which political or social groups are affected.
  7. Clear Labeling of Opinions: Opinion pieces or commentaries are clearly identifiable as such and are separated from fact-checks.
  8. Regular Quality Controls: Our working methods are regularly reviewed to ensure the highest journalistic standards.
  9. Correction Mechanisms for Errors: Should errors occur, they are transparently corrected. Readers can point out errors to us.
  10. Protection Against Disinformation Campaigns: Mimikama resists any pressure from interest groups seeking to influence our reporting. Attempts at manipulation are disclosed.

6. Our Team

Mimikama is carried by a dedicated team, divided into two core areas: Online Editorial and Education.

Online Editorial

Responsible for: Fact-checks, research, articles, user inquiries

Tom Wannenmacher

Founder & Editor-in-Chief

Without Tom, Mimikama would not exist. What began in 2011 with a simple desire – not to simply accept misinformation on the internet – became under his leadership one of the most well-known fact-checking platforms in the German-speaking world.

Claudia Spieß

Fact-Checker & Designer

With analytical precision and a sharp pen, she writes fact-checks and translates complex content into clear, memorable images. Her sense of aesthetics and stance against disinformation make her a pillar of the editorial team.

Education & Media

Responsible for: Workshops, lectures, press work, media appearances

Andre Wolf

Press Spokesperson & Media Expert

As press spokesperson, lecturer, and workshop leader for Mimikama.education, he is the public face of our educational work – present in TV studios, podcasts, classrooms, at conferences, and on social media.

Almi Kadic

Coordinator, Mimikama.education

The organizational force behind Mimikama.education. She ensures that ideas are not just conceived but implemented – from workshop planning to strategic coordination of all educational projects.

7. Funding & Transparency

Mimikama has always fulfilled its mission as an association without subsidies from ministries or foundations. Funding has been provided since 2011 through small donations and supporters from internet users, including through platforms like Steady.

We deliberately forego:

  • ❌ Financial support from political parties
  • ❌ Government funding
  • ❌ Lobby group financing
  • ❌ Advertising banners
  • ❌ Funding from tech companies (Meta, Google, etc.)

This ensures no influence or conflicts of interest. Our credibility and independence in combating misinformation are our top priorities.

Our Revenue Sources

8. Contact

📧 Report Misinformation

Do you have a tip about potential misinformation? Contact us:

Email: [email protected]

Our Platforms

Legal Information

Legal Form: Mimikama is a registered association (§ 1 Vereinsgesetz 2002, BGBl I Nr. 66/2002, Austria)

Imprint: www.mimikama.org/impressum