Free is great. And if something free is also “sponsored”, it must be reputable, right? No!
Many Facebook users find this post in their timeline, even if they are not friends with this person:
“WOW, a DM sample package was just delivered without paying anything for it.
I received it for free here:
https://dm-drogerlemarkt.net/
There were 24 great items in my package.
Tell us about your price in the comments.”
The text is also peppered with an unbearable number of emojis, which don't really make the post seem any more serious. What is striking is that the article does not come from a friend, but sponsored , as we clearly show with the arrow in the picture.
This means that the creator has paid money to Facebook so that the post appears in the timeline of certain user groups (e.g. teenagers and young adults). It says nothing about the seriousness of a post, because any Facebook page can place advertising, you don't have to provide Facebook with any proof of seriousness... and of course the following applies to Facebook: “Money doesn't stink”.
Another small but nice detail
Do you think that the linked internet address looks legitimate? Then take a closer look!
Not drugstores , but drugstores . If you don't look closely, the small L looks quite similar to an i. That shows that something can't be kosher, but let's just let ourselves be deceived and see what's behind it.
What's next?
You are first greeted on the page, the text gives the impression that it is an advertising campaign by “dm”, it is always written as “we”, and the history of the drugstore is described.
Now we would like to have our 24 free products! We notice that this is not possible on the PC, but on the cell phone the page looks completely different:
After taking part in a mini survey (in which you can answer whatever you want, including that you don't know dm at all and don't like their products), you are suddenly qualified to win a €250 dm voucher. Mind you: a possible win, there is no longer any talk of guaranteed 24 products!
In addition, it is difficult to read in the small print that dm has nothing to do with the competition:
What happens here is data collection. Whether you will actually win anything remains to be seen. What is clear, however, is that the address, telephone number and email are forwarded to dozens of companies in the “sponsor list”, so you can look forward to a lot of emails and advertising calls in a very short time.
By the way, that competition is not illegal as such, but the lure page, which ultimately claims to be from dm and uses its logo, is legally extremely dubious. Colleague Andre describes a more detailed description of this methodology in an article .
Conclusion
The Facebook post is a lure method that lures users with false promises to a supposed competition page that has nothing to do with dm. The goal of the site is data collection. It's no longer about the supposedly free products; instead, there's apparently a voucher to be won. However, the main goal is to collect and resell user data.
Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )