Apps steal commission for advertising!
It was discovered that 8 Android apps from two different providers apparently systematically embezzled commissions. The apps have a total of two billion downloads and 700 million active users. The company's best-known product is the “Clean Master” for PC and Android.
China apps steal commission for advertising
Eight applications from Cheetah Mobile and Kika Tech are said to have systematically cheated
A total of eight apps from the two Chinese advertising and Internet providers Cheetah Mobile http://cmcm.com and Kika Tech http://kikatech.com are said to have embezzled advertising money or commissions on a large scale, like “Buzzfeed News” last night, Tuesday, reported. The allegations are primarily directed against Cheetah Mobile and seven of its apps.
“Click Injection” and “Flooding”
According to the adtech provider Kochava, the illegal activities were carried out via two scams. On the one hand, we are talking about the so-called “click injection”. The mobile applications directly intervene in the billion-dollar market for app installations. The method is extremely lucrative because it allows developers to charge commission money of up to three dollars - provided that their app is successfully advertised for another app.
According to the report, the second scam is so-called “click flooding”. This method is particularly well thought out because the affected apps constantly fake clicks on ads that offer the prospect of lucrative commissions. If the unsuspecting user actually installs such an app on their mobile device, the developers will immediately demand payment. The reason they give for this is that they contributed the last click to the final installation.
Guilty yes, but not responsible
Although the two accusing manufacturers admit that they have swindled advertising money, they do not want to take responsibility for it. There is no doubt about it: your applications should have constantly asked which other apps were installed on the users' devices. If a user advocated installing a new app with a lucrative commission, the apps already installed are said to have directly interfered with the installation.
In the end, it should look as if an ad in your own app ultimately led to the installation. In order for the fraudulent commissions to be collected, the accused apps are said to have activated newly installed applications without any interaction from the user. Cheetah Mobile blames external software components for the misuse, Kika Tech wants to investigate internally and Google has now removed two of the eight accused apps from the Play Store.
Source: www.pressetext.com
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