Many people will have been amazed yesterday when they read the message “Order from McDonald's!” on Burger King's Facebook page.
No fake! The call “Order from McDonald's!” appeared on the Burger King Germany Facebook page on November 4, 2020. What initially sounds like a joke is actually true. This is an official post from Burger King. There you read:
We never thought we would suggest this to you. Just like we didn't think to encourage you to order from KFC, Subway, Domino's, Hans im Glück, Peter Pane, L'Osteria or the restaurant next door. In short: with all of our gastronomy colleagues.
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In this posting, Burger King is not just calling on people to order from their direct competitors, but also to generally use the restaurant's delivery service during the lockdown.
Basically, it is also a clever advertising campaign that attracts a lot of attention (yes, we know that we are carrying it on at this moment). Ultimately, Burger King wants to draw attention to the fact that you can also pick up their products with the sentence "Of course it's always best to get a Whopper, but ordering a BigMac isn't that bad at the moment." .
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“Ordered from McDonald’s” isn’t new.
However, Burger King Germany has not reinvented the idea. This exact text appeared in English just a few days ago. This is a German translation of a campaign that appeared on Burger King UK's Instagram account on November 2nd.
The text of the advertisement “Ordered from McDonald's” is almost identical, there are only differences in the list of competitors. Here is the link to the Burger King UK Instagram account ( here ).
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The reason for this is of course the lockdown in the corona pandemic. Basically, it is a call to support the catering industry in general in economically problematic times. Although you are not currently allowed to sit in restaurants, many restaurants have switched to a pickup or delivery system.
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Notes:
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