Data collectors lure people with two free pairs of Adidas shoes. However, the actual purpose of this competition is to obtain advertising consent.
Competitions are a popular form of leads to lure users and collect personal data at the end. So the Adidas shoes are just the bait.
Lead generation is about attracting prospects. The competition only serves as bait, because the supposed raffle date is often far in the future and the participant is supposed to make their data available to a list of sponsors - whether the promised prize will actually be awarded at the end is questionable. Such competitions have been on Facebook for years.
The method consists of 3 steps: the bait, the bridge, the conclusion.
The trick is not new - fraudsters have been trying to lure users into a data collector trap with the help of brand names for years.
In the end, the competition organizer only wants our data. We only get one CHANCE to win. If you want to have the chance to win the voucher, you should not only make your data available to the competition organizer, but also to a number of different sponsors.
They can now inform the participant about offers from their respective business area.
And by informing we mean a deluge of advertising via email, telephone, push messages and/or post… [mk_ad]
We have seen exactly this method several times before. Also with other vouchers as a lure. The following companies, among others, kept coming to our attention: Naturvel PTE. LTO, adpublisher, red lemon media GmbH, Lead Spot Media, Proleagion, Spar Advisor Ltd., Planet49, Green Flamingo and others.
Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )