Deepfake videos are not only used to blackmail people, but also to portray a company in a bad light.

Deepfake videos created using artificial intelligence (AI) are catching more and more companies completely unprepared. Those who rely on digital media to make important economic decisions are particularly affected, as new research from Attestiv , a data authentication start-up, shows.

80 percent see risks

Over 130 people from various industries answered questions for the study, including employees from IT, data services, healthcare and financial services. More than 80 percent of respondents said manipulated media poses a potential risk to their organization. However, less than 30 percent had taken steps to reduce the impact of deepfake attacks. 25 percent are planning corresponding measures, but 46 percent are unprepared on this issue.

When asked what protection there is, 48 ​​percent of participants said the best defense is automated detection and filtering solutions. 38 percent believe that training employees to recognize deepfakes makes the most difference. “The fight against deepfakes is likely to remain a challenge, especially as the techniques for producing fake videos continue to improve,” says Attestiv.

Volume is increasing immensely

According to the start-up Deeptrace, the number of deepfakes on the internet increased by 330 percent from October 2019 to June 2020, reaching over 50,000 at its peak. This is troubling because these fakes can be used to influence opinion during an election, suspect a person of a crime, or discredit companies.

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Source: press release
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1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )