The news hit like lightning: European data protection authorities have made a significant decision against Meta, the parent company of Facebook and Instagram. The focus is on a pressing consumer protection issue that affects millions: user privacy and the personalized advertising we encounter online every day.
The start of the ban
In a bold move, Norwegian data protection authority Datatilsynet has tightened the screws and tightened the existing ban on targeted advertising - also known as targeting.
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Meta has previously compiled detailed user profiles based on posted content, preferences and location data to enable tailored advertising. This method is now on the brink of extinction because the European Data Protection Board (EDPB) has decided: within two weeks, the Irish Data Protection Commission (DPC), which is responsible for Meta, must stop data processing for behavioral advertising in the European Economic Area (EEA).
The urgency of the measure
Anu Talus, the chairman of the EDPB, underlined the importance of the move. The discussions about data protection are not new; As early as December 2022, it was highlighted that contractual agreements do not provide a valid legal basis for Meta's processing of personal data. Especially when it comes to advertising that is based on user behavior on platforms like Facebook or Instagram.
Meta's continued defiance of the ban
Despite clear bans, Facebook continues its controversial activities. The Norwegian Data Protection Authority therefore took the case to the EDPB, which unanimously voted in favor of a permanent ban. A news that Bleeping Computer magazine picked up and raises the question of how Meta will react to it.
The future of data protection in the EU
It remains unclear whether Meta will comply with the new regulations or seek ways to circumvent them. It is also unclear whether similar restrictions will be introduced for other social media platforms. But for data protection advocates, this decision marks significant progress in the fight to protect privacy in the EU.
Conclusion: A turning point for data protection
The European Data Protection Board's decision could mark a turning point for the way personal data can be used online. This measure is sure to spark discussions about the value of privacy in our connected world and the role of big tech companies in the advertising industry. For internet users, this represents a step toward greater control over their own data and potentially a new era in which transparency and the protection of personal information are prioritized over the profits of the advertising industry.
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Source:
BleepingComputer
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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )