The negative smileys are supposed to have an impact on the distribution of a post - at least that's what they claim.
A widespread sharepic claims that the use of the angry and sad smileys would limit the reach of a post on Facebook - a so-called shadow ban would be the result.
This sharepic is:
The text on the sharepic verbatim:
“I would like to ask you
not to use angry ” and “ sad ” smiley The FB algorithms interpret this as anger towards
the creator – not the content . The more angry or sad smiles you press, the more likely you are to get into the focus of FB. The punishment is through restrictions on the reach until the account is deleted.”
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The emotional smileys
Announced in October 2015, introduced in February 2016 ( we reported ): The smileys with various emotions.
These were generally well received, as a simple “like” is rather inappropriate when, for example, there is bad news.
The Facebook algorithm of smileys
In fact, Facebook installed those smileys not just out of the goodness of its heart, but because it influences the timeline of users who comment on a post.
For example, if posts are often marked as “sad”, the algorithm assumes that the user prefers such posts and will display similar posts in their timeline.
However, this does not limit the reach of a post!
As Forbes reported in 2017 , the weighting of when which user uses a particular reaction smiley and how often is also interesting for the advertising industry - the area in which Facebook makes the most money.
In this way, advertisers can measure which content potential customers like best and which emotions they trigger and tailor their advertising accordingly.
A Facebook employee we spoke to about the claim said: “ It’s guaranteed to be false. This is so absurd that I don't even know how one comes up with something like this. “
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Conclusion
It's a wonder that some pages and users who deliberately only post things that make you react sadly or angry still exist according to this logic; their reach should already be at -1000.
The emotional smileys are therefore interesting for the advertising industry and also influence the timeline of users who often use one of the smileys , but do not the reach of the post itself.
Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )