Another fake competition has appeared in the depths of the social network Facebook. The operator of the “Coca-Cola Fans” Facebook page, which was set up on June 27, 2023, is advertising a seemingly lucrative prize: whoever finds a number other than 86 will win 10 Toyota Hilux cars. But caution is advised, because everything points to another data collection campaign in which the participants will ultimately not be confronted with a car, but with unauthorized telephone advertising and spam emails.
Deceptively real, but without an imprint: the “Coca-Cola fans” on Facebook
Although the Facebook page appears in the name of “ Coca-Cola” , it is not an official presence of the beverage manufacturer. An imprint is missing, as are contact details or conditions of participation. These are clear indications of an attempted scam in which gullible users are lured with empty promises.
Commenting triggers automated messages
Another warning sign is that participants who comment under the competition will automatically receive a message via Facebook Messenger. This message contains a link to a participation form. There, users are asked to enter personal information.
Hidden consent to advertising
In the general terms and conditions (GTC), which can often be found in the small print and in hidden links, it is often pointed out that by registering, participants also agree to advertising. This means that you agree to receive advertising from “possible sponsors”. In practice, this can lead to a flood of unsolicited advertising emails, calls or postal mail. If you don't want this, you as a participant can send an email to the respective operator and provide the URL, full name, home address, email address, date of birth, etc.! However, our experience shows that hardly anyone reads such terms and conditions carefully, let alone sends a separate email to object to the advertising consent.
Read the fine print carefully
It is important to read and understand the fine print before entering such competitions. Just because a competition is based on a seemingly well-known brand does not mean it is legitimate. Be careful when agreeing to terms and conditions, especially if they include consent to promotional activities.
Stay one step ahead of the scammers
Protect your information and privacy by exercising caution when participating in online sweepstakes. Always read the fine print and do not give out your data if you are not sure who is collecting it and how it will be used. This way you protect yourself from unwanted advertising and possible fraud attempts.
Data sets as lucrative prey
Data is worth cash in the digital world. Personal information such as telephone numbers and email addresses are particularly popular targets for fraudsters. With this information, they can engage in personalized advertising, send spam, or even commit identity theft.
Be careful before participating in such competitions
If a competition on Facebook sounds too good to be true, it probably is. Users should always pay attention to the legal notice and contact details. A reputable company will always clearly communicate who the organizer is and what conditions of participation apply. Avoid entering any contest that does not provide this information. Instead of the car you were promised, you may receive a flood of unwanted calls and emails.
Increase security awareness to avoid fraud
Protect yourself and your personal data by always being attentive and critical of such offers. Question the credibility of tempting competitions and do not give out your personal data carelessly. The risk of falling victim to data collection and subsequent unsolicited advertising is real. Stay vigilant and skeptical to protect yourself from such scams.
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