In 2022, Google deleted around 5.2 billion advertisements, restricted 4.3 billion advertisements and put over 6.7 million advertising customer accounts on ice. As the currently published annual “Ads Safety Report” shows, that is two billion more banned advertisements than in the previous year. The main reasons given for the crackdown are copyright infringements, fake news, attempted fraud and, more generally, “abuse of the advertising network”.
“Work around the clock”
“We know that users and companies place a lot of trust in us when they use our products. That’s why we employ thousands of people who work around the clock to set and monitor effective rules for advertisers,” said Alejandro Borgia, head of product management and ads safety at the internet giant. Last year alone, the group updated 29 of its regulations, launched a new verification program for financial services, expanded youth protection and tightened the regulations for political election advertising.
“To be able to enforce our own rules on such a scale, we rely on a combination of human controls and automated systems powered by artificial intelligence and machine learning,” emphasizes Borgia. This is the only way to quickly and efficiently search through huge amounts of content published around the world for violations.
“To enforce our own rules on such a scale, we rely on a combination of human controls and automated systems powered by artificial intelligence and machine learning.”
Alejandro Borgia, Head of Product Management and Ads Safety at Google
Fake news and attempted fraud
As far as the specific reasons for blocking or restricting advertisements are concerned, Google points to various reasons such as copyright violations or obvious fake news. According to the company, this includes dangerous false reports in the health sector, false claims that are posted in connection with political campaigns, and content that denies climate change.
Cyber criminals are also increasingly trying to misuse Google's advertising network for their criminal purposes, the report says. “These scams, which can cause real financial damage, continue to increase,” says Google. In 2022, a new certification program for financial services was launched, which represents an “additional level of security” and is intended to significantly improve the corresponding protection for customers.
Source:
Press release
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1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )