Users receive updates from stores and other users depending on their preferences
The online mapping service Google Maps will soon offer smartphone users a Facebook-like news timeline Community Feed With this feature you can see the latest postings from establishments and other users. Users can also like photos or reviews and also become followers of places and users. This is intended to provide them with personalized updates and recommendations.
“Tailored to interests”
“The community feed collects helpful local information and is tailored to the specific interests of users. For example, if they show a preference for healthy food or Greek cuisine, they will see more recommendations and photos for these types of foods, as well as more postings from restaurants,” says Google.
Users can find the feed in the Explore tab of Google Maps. In addition to updates from establishments and other users, they also receive information from the Google “Local Guides” program, in which volunteers provide recommendations for businesses in their hometowns. The feature will be available for both Android and iOS. Google is currently gradually making the feed available globally. At the beginning, the community feed should focus primarily on the food and drink section.
Businesses benefit from feed
Store operators should particularly benefit from the community feed. The updates about special offers and new products that they leave on the “Google My Business” tool immediately appear in the user’s timeline. Google wants to give restaurants in particular more opportunities to stand out during the Corona period. Among other things, they have been able to provide information about contactless service since September.
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