Consumers can now find advertising with “high protein” or “rich in protein” on many different foods. But do they really keep what they promise?
What high protein and protein foods promise and deliver
“Protein advertising gives even the weirdest product a healthy, fitness-friendly image.”
Dr. Birgit Brendel, Saxony Consumer Center
The law regulates when the claim “protein source” can be used in advertising, namely when at least 12 percent of the energy content of a food comes from protein. Foods are “high protein” or “rich in protein” if at least 20 percent of the energy content consists of proteins.
“But a “protein cheese” raises the expectation that it contains more protein than a comparable “normal” cheese. However, this is usually not the case, as most types of cheese are high in protein anyway.”
Dr. Birgit Brendel, Saxony Consumer Center
That's why providers often refer to the information "by nature" using an asterisk in order to avoid advertising with obvious things.
Fortified desserts
But protein-enriched versions can also be found in sweet dishes such as ice cream. Although there is actually more protein and less sugar or fat than in conventional products, sweeteners and binding agents often ensure a sweet taste and the usual consistency.
“It is doubtful that this is better from a nutritional perspective. Especially since ice cream is only eaten in small quantities and therefore does not make a major contribution to the protein supply, even in its enriched form.”
Dr. Birgit Brendel, Saxony Consumer Center
Protein requirements do not have to be covered by fortified products
Protein-fortified products are generally not necessary to cover protein requirements. This is possible with completely unspectacular foods such as legumes, eggs, dairy products as well as fish and meat. People who eat vegan are also well supplied with plant-based proteins from a targeted combination of grains, legumes and potatoes if they have sufficient energy intake.
Consumers can get advice on this and other questions about food and nutrition, make an appointment on the consumer advice center's homepage or simply post a question www.lebensmittel-forum.de
Source:
Saxony Consumer Center
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