Clickbait: Insert awesome title here

We repeatedly receive requests for articles that contain “exciting topics” and present the reader with unfinished facts.

With emotional titles they hit people's hearts and entice them to click on such an article.
Most texts are supported with videos.
Whether you put it together yourself or source material. The more violent, the better. In and of itself, it's absolutely fine to want to encourage people to click on your link if you can leave people with a good feeling in the end - but unfortunately, such articles are rarely about the well-being of those who are suffering , about sharing objective information or about conveying good values ​​to the reader.
Unfinished reporting leaves readers angry, angry, incomprehensible and with a bunch of questions.
This is also the case with this current request:

Source: Screenshot Mimikama

Image in plain text:

Dear team,
can you possibly check what the attached video is about, which is currently circulating?
What happened to the tortured dog and the obviously mentally ill woman? I would be very happy about an answer.
Thank you.
Best regards

It's about an article that appeared on Tierfreund.co .
A video shows a woman mistreating her dog on a train. People intervene. Security forces are ordered.

And then?

You were lured to the page with an emotional title and watched a video that showed a woman torturing a living being.
All you find out is that security forces escorted the woman off the train... And then you ask yourself exactly the same questions, get angry, complain about the woman, complain about others.
Invests a lot of time and energy into negative feelings and is just as smart as before. And then it dawns on you: you fell into the trap of a so-called “ clickbait ”.

The clickbait

So let’s summarize, what makes a lure?

• sensational headline
• “Curiosity gap” (just enough information to arouse curiosity)
• Cliffhanger (what happened to those involved)
• graphic elements
• emotions

With all of these ingredients, people are made to want to click on this content.
And the content is not necessarily the primary focus.
This article was created to collect clicks and make a profit from them. And that creates resentment.

What happened to the woman and the dog now?

According to CTV NEWS Toronto and The Province , the woman was escorted by police but was released along with the dog after police found no injuries on the dog.
However, police notified the OSPCA (Ontario Society for the Prevention of Cruelty to Animals) after the video came to light and went viral.
However, OSPCA spokeswoman Alison Cross believes it was a mistake not to keep the dog.

“We do have an open investigation into the matter,” said Cross.
“It was brought to our attention (Saturday). It's too early in our investigation to share details at this time. We will be updating the public when we have more information to share.” “We are conducting a public investigation,” Cross said. “We found out about it this Saturday. Based on the current investigation, it is still too early to share information. However, we will inform the public when we receive further information.”

Unfortunately, there is no further information about the whereabouts of the woman and the dog - but an investigation is underway.

Conclusion:

The nature of clickbait is designed to get people to click on content that doesn't necessarily have any journalistic relevance.
There are some well-known sites that work with clickbait and prepare stories for it.
Those who are not interested in being presented with unfinished facts, but are interested in all the facts, should turn to official newspaper websites.