The advertising therapist: “Fashion stores die if guerrilla marketing measures are not taken”
After the booksellers come the fashion boutiques.
“The great death is just beginning. Only creative countermeasures and optimal alignment with the customer’s wishes can prevent the worst,”
says advertising therapist Alois Gmeiner, who offers coaching for guerrilla marketing directly in companies throughout the German-speaking area. Gmeiner finds that many fashion stores still have far too little awareness of the signs of the times.
“If even large fashion chain stores have to close and suffer from competition from the Internet, then something like this cannot go without consequences for the small fashion boutiques and clothing stores.”
To increase sales in the fashion industry, Gmeiner recommends a precise target group analysis, eye-catching and cheeky guerrilla advertising or PR, and continuous campaigns on social media platforms and online.
Gmeiner:
“Today it is no longer possible without online. Multi-channeling between brick-and-mortar stores and online services is therefore important for customers. If you can't get the right sizes or colors for your customers, you'll soon have no more customers. An internet shop is just a click away on your mobile phone.
It is therefore important to be clear about the current state of your fashion business and to collect and then accept new ideas. Only innovative ideas still bring sales today. Also and especially in the shop window and when presenting the products.”
For this purpose, the advertising therapist offers a free tool on its homepage - the online advertising check , which immediately provides an initial, well-founded analysis of the status quo of your own business.
Fashion boutiques are giving up: the pedestrian zones in Germany are becoming more and more uniform!
There is an H&M in every city and the usual cheap fashion chains in every village. Germany is being leveled and the range of individual fashion is becoming ever smaller. Since the crisis year of 2008, more than 30% of all fashion stores have closed. And the shake-up is just beginning at the large fashion chains, which are closing a number of outlets.
“Those who are courageous, creative and innovative still have wonderful opportunities in this industry. But it's no longer possible to simply open a store and wait for customers. The combination of online and offline marketing and an independent product range are the way out of the crisis,”
said the advertising therapist.
Don’t be afraid of flashy – cool – funny – creative advertising!
Anyone who dares to do something will be successful. Simply placing advertisements in district newspapers is no longer appropriate. “You can twist and turn it however you want. Time can no longer be turned back. An online shop is now superior to a physical store in almost all areas. The online shop is at a disadvantage in one area - the lack of a haptic shopping experience. This is exactly where you can get involved as a stationary retailer.
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With extraordinary window design, with a real shopping experience beyond free champagne, with some extraordinary pieces in the collection that may not be sold, but that attract interested parties to the store.
I support my clients in the fashion business in being “courageous”. The first step doesn't take any courage, just 3 minutes of time. The free online advertising check
Source: press release
Article image: Press therapist
Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )