Meta is responding to EU regulators' demands and bringing ad-free enjoyment to Facebook and Instagram - but is the price worth it?
The meta deal in detail
Meta has announced in a recent announcement that it will respond to European regulations regarding GDPR with a new subscription option. This option is being introduced specifically for users in the EU, EEA and Switzerland.
You can enjoy this luxury for 9.99 euros on the web or 12.99 euros on mobile platforms such as iOS and Android. The difference in price results from the fees that Apple and Google charge for purchases in their stores.
The fine print
However, there is a catch: until March 1, 2024, one subscription covers all accounts linked to the main account. After that, however, a fee is charged for each additional account - 6 euros on the web and 8 euros on mobile platforms.
What does this mean for users?
Users gain more choice and control over their online experience. But this freedom comes at a price. It remains to be seen how many users are willing to pay for advertising freedom on Facebook and Instagram and how this will impact the future social media landscape.
Conclusion
With this change, Meta shows that companies are ready to adapt to changing regulatory landscapes and offer users more choice. While some certainly welcome the ad-free experience, others may find the price too high. It remains to be seen how the “Subscription for No Ads” (SNA) will be received by users.
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Source:
Meta , Handelsblatt
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