Are you voluntarily providing your information so you can use a free online service? A Kaspersky study shows us that 83% give up their data for free services.
Data for service? In order to have free access to online services such as those offered via websites or apps, the vast majority (83 percent) of users in Germany (87 percent in Europe) are willing to disclose personal data, according to a recent Kaspersky study shows.
Even though data protection remains an important issue for 92 percent of those surveyed in Germany, only 52 percent believe that they still have control over which companies currently have access to their personal data. A corresponding number of respondents fear deficiencies in data protection: 77 percent of German citizens believe that their data could end up in the wrong hands in the next two years. 60 percent are worried that data will be stolen or misused.
Convenience and benefits beat privacy concerns
While privacy advocates are trying to give consumers more control over their data online and warning companies if their cookie settings don't comply with legal regulations, consumers themselves don't seem to care too much. Despite data protection concerns, 41 percent in Germany would allow themselves to be tracked online by companies, for example with the help of cookies, if they could receive a discount on products or services in return. Almost a third (31 percent) would also allow themselves to be tracked online for free gifts. Interest in free services such as those offered by Facebook or WhatsApp is even greater: 38 percent use the Internet for this purpose.
The convenience of the Internet allows many consumers, not only in Germany, to forget concerns about data protection. When it comes to getting the information you want on a website as quickly as possible, 53 percent accept all cookies and therefore the default setting because this is the least difficult. Consumers are similarly careless and comfortable when dealing with passwords: 28 percent use the same password for different websites and apps.
DsiN Security Index 2021
These discrepancies between concerns and behavior are also reflected in the latest DsiN Security Index 2021, according to which the existing knowledge among users is rarely put into practice. Thomas Tschersich, DsiN board chairman, said : “More and more people in Germany are being too careless on the Internet. “Although people in good faith know a lot about security in theory, it does not lead to a higher level of protection in online behavior. The discrepancy between knowledge and behavior is particularly high in this user group.”
“Never before has so much of our personal data been stored online as it is today. But with this high availability there is also an increased risk that such information will fall into the wrong hands,” warns David Emm, security researcher at Kaspersky. “As our privacy heatmap shows, consumers in Europe no longer appear to have control over which companies have access to their data. And despite these fears, many users accept further intrusions into their privacy if it means they can use digital services even more conveniently. It is never too late and always worth trying to regain control of your own digital identity and protect data online. To achieve this, consumers should be more careful about what information they share with companies online; Cookie policies and other privacy settings should be reviewed, and each digital service requires its own strong password.”
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Source: PP/Kaspersky
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Notes:
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