The current “Rossmann voucher” on Facebook leads to different data collectors! We recommend not taking part in these competitions!
Competitions on Facebook, like the “Rossmann voucher” at the moment, are a popular form of leads to lure users and ultimately collect personal data. But what is a “lead” anyway? The “lead” itself is the participant who clicks on this voucher on Facebook.
A lead is a qualified contact with a prospective customer who, on the one hand, is interested in a company or a product and, on the other hand, provides the advertiser with his address data (lead = data record) in order to establish further dialogue and is therefore very likely to become a customer.
The competition on Facebook is the bait!
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Lead generation is about attracting prospects. The competition on Facebook only serves as bait, because the supposed raffle date is often far in the future and the participant is supposed to make their data available to a list of sponsors - it is questionable whether the promised prize will actually be awarded at the end. Such competitions have been on Facebook for years.
The method takes place in 3 steps:
- the bait,
- the bridge,
- the conclusion.
1. The bait: In this case, a user became aware of a competition through a status post from a friend in which you could supposedly win Rossmann vouchers. It appears the competition is being organized by Rossmann: “Rossmann announced today that he will be sending a €75 voucher to everyone who shares this post.” Rossmann’s birthday
2. The bridge: We follow the link and get to an external website. If we answer a few questions, we would be given the opportunity to receive a voucher. This contradicts the promise that Rossmann would send everyone a voucher if they shared the post. But of course we want the voucher and will do everything that was asked of us. Our security software warns us immediately of data loss.
3. The exit: We end up on another website! This is supposedly the “Final Step”. Apparently you can take part in an iPhone 11 Pro competition or in a Fifa20 or dream car competition. It's exciting to note at this point that there is no longer any mention of the Rossmann voucher mentioned first!
If you as a consumer click on one of the competitions, the true purpose of the competition is revealed : It is about the private data of the participants . If you want to have the chance to win the voucher, you should not only make your data available to the competition organizer, but also to a number of different sponsors.
They can now inform the participant about offers from their respective business area. And by informing we mean a deluge of advertising via email, telephone, push messages and/or post…
We have seen this exact method several times before.
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Also with other vouchers as a lure. The following companies, among others, kept coming to our attention: Naturvel PTE. LTO, adpublisher, red lemon media GmbH, Lead Spot Media, Proleagion, Spar Advisor Ltd., Planet49 or 7sections GmbH
Additional Information:
Are you wondering what the operators want to achieve with such competitions?
- Please just read our article: This is why there are fake competitions .
- Would you like to learn to better assess competitions? Read our article Facebook competitions: What is allowed, what is forbidden? .
- Also take a look at our list of current fake Facebook competitions !
Finally, the note: Rossmann has nothing to do with the Facebook competition mentioned. The company's well-known name was simply used as bait to trap Facebook users!
Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )