Snapchat has triggered a violent wave of criticism in its own user community with the integration of an AI-based chatbot. They don't think it's so great that the new feature called "My AI", which enables, among other things, the automatic answering of questions, has simply been permanently placed in the personal inbox of all users and may also spy on sensitive data there. The great dissatisfaction with this is reflected in the app store ratings, which have rapidly plummeted since the launch of the AI chat.
75 percent one-star reviews
“Over the past week, Snapchat’s average rating in the US app stores has dropped to 1.67 points. Almost 75 percent of the reviews submitted only managed one star,” writes “TechCrunch” in its section, which is based on figures from the researcher Sensor Tower . For comparison: In the first quarter of 2023, the average value of the user ratings was 3.05 points, with only 35 percent of the reviews having one star.
“The big problem is that My AI has been embedded in users' personal inboxes - the place where people interact the most. Many people see this as an invasion of their own privacy and there is no way to remove the AI chat from the top of their inbox,” says the criticism. Some users would also be seriously concerned that the new AI element would read and pass on sensitive personal information such as location data without being asked.
Too much unwanted distraction
Meta also experienced in 2016 that a high degree of sensitivity and user involvement is required, especially in the area of digital messaging services, in order to integrate features such as chatbots into existing offerings in a meaningful way and without much criticism. At that time, Facebook's parent company integrated Messenger bots into its app to encourage users to interact more with brands and other advertisers. But the attempt failed and was ultimately abandoned.
“People generally only want to use messaging apps to send messages to their contacts and nothing else. Advertising is too intrusive here. This also applies to other additional functions that are seen as an unwanted distraction from your own personal communication.”
Experts get to the heart of the reasons for the failure
Source:
Press release
Related:
Snapchat defuses chats with its AI bot
Security settings for Snapchat
Snapchat: This is how you can protect yourself from danger
Notes:
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