In the digital world, cookie banners have been omnipresent and often a nuisance for years. The EU now wants to change this practice by rethinking the need for these banners and proposing alternative solutions.
The current problem of cookie banners
From the beginning, cookie banners were intended as a measure to protect user privacy. However, they have increasingly become an obstacle to a pleasant user experience on the Internet. EU Justice Commissioner Didier Reynders criticized the current regulation, which has made surfing the Internet a nuisance.
The planned EU commitment
To solve this problem, the EU Commission is proposing a voluntary commitment from website operators instead of relying on invasive cookie banners. The plan envisages that users can decide for themselves in the browser whether they want to receive personalized advertising. This approach could be similar to Google's "Privacy Sandbox," which is already implemented in Chrome but not yet supported by other browsers.
Future developments and challenges
The year 2024 could bring significant changes to the use of cookies, especially with Google's plan to stop supporting third-party cookies. This could mean the end of third-party cookies, but first-party cookies will remain an issue. The EU and the technology industry face the challenge of finding a balance between usability and data protection.
Frequently asked Questions:
- What is the main problem with current cookie banners?
- They are often intrusive and impact the user experience.
- What does the EU propose as an alternative?
- A voluntary commitment for website operators and a browser-based solution for user settings.
- Will the change mean the end of all cookies?
- No, it mainly affects third-party cookies, while first-party cookies remain relevant.
- How is the proposal similar to Google’s “Privacy Sandbox”?
- Both approaches allow users to set their preferences for personalized advertising directly in the browser.
- What are the challenges of these new regulations?
- The main task is to balance data protection and user-friendliness.
Summary and call to action:
The EU is planning a reform to eliminate annoying cookie banners on the Internet. Website operators should commit themselves and users should act independently. Act now!
This development could improve the user experience online while maintaining data protection standards.
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Source: derStandard
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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )