US President Trump is well behind his challenger Biden in current polls, but he still dominates the reporting.
-pressrelations publishes study on the credibility of media in the US election campaign-
Positive reports about Trump are reported particularly in untrustworthy media, as a current study by pressrelations GmbH on the credibility of media in the US election campaign shows. The qualitative analysis is based on over 25,000 manually coded US, German, Austrian and Swiss online articles and TV reports on the US election as well as over 3,000 tweets published by the presidential candidates.
The analysis shows that the reliability of a source is clearly related to the tone of its articles:
The more trustworthy an online medium, the more neutral the reporting on presidential candidate Joe Biden and the more negative about President Donald Trump. The lower the credibility of a source, the more negative the tone towards Biden and the more positive towards Trump. Media with a high level of credibility also deal with false reports in a much more intensive and complex manner.
[mk_ad]
Less trustworthy media, on the other hand, tend to report one-sidedly and avoid fact-checking Trump's statements. Overall, US media reports about Biden are significantly more negative than is the case in DACH media. Across countries, the reporting on Biden in the media that is classified as particularly trustworthy is neutral to positive, and on Trump it is predominantly negative.
Within a month, Joe Biden's share of exclusive contributions shrinks from 15 to just 9 percent.
Donald Trump currently has twice as many exclusive TV and online articles and more than twice as much reach as his challenger. It's different on his own Twitter channels: With his tweets, presidential candidate Biden achieves an average of 36 percent more interactions than the incumbent president - and with less than an eighth of the followers of his competitor Trump.
In this study, the NewsGuard score, which is integrated into the customer analysis portal NewsRadar®, is used for the first time to assess the trustworthiness of media. The relevant sources are checked by trained journalists for credibility and transparency based on a criteria grid and rated according to a point system from 0 to 100. Warnings based on the traffic light principle offer analysts and end customers quick orientation when classifying media in an increasingly complex media world.
“ NewsGuard’s source classification enables us to develop new analysis metrics that meet the major challenges of our disinformation age and quickly identify reputational risks for our customers ,” states pressrelations managing director Jens Schmitz.
„Furthermore, it is particularly interesting for us as transatlantic media observers to highlight the differences between American and European election campaign reporting. We are excited to see what insights can be gained in the hot phase of the election campaign that has begun. “
The analyzed contributions from the US election study also serve as additional data to train the AI system to identify potential false reports, which pressrelations is developing in collaboration with the Fraunhofer Institute for Communication, Information Processing and Ergonomics FKIE. The current study is available for download at https://pressrelations.news/uswahl . A further and final report covering the entire survey period from August 1st to November 3rd, 2020 will be published after the election.
[mk_ad]
via pressrelations
Pressrelations GmbH, founded in 2001 with headquarters in Düsseldorf and other locations in Berlin, Hamburg, Leipzig, Austin (Texas), Dublin, Moscow, Singapore and Sofia, is a service provider for cross-media monitoring and analysis services. The company combines its in-house developed NewsRadar® technology with the expertise of its news managers, analysts and consultants. On this basis, pressrelations provides over 500 customers with practical insights and recommendations for action for planning, controlling and evaluating their communications work.
via NewsGuard
NewsGuard provides a journalistic solution to misinformation by assessing the reliability of news and information sites. NewsGuard ratings are based on nine basic journalistic criteria. Each website receives a score from 0 to 100 - along with a corresponding green or red symbol that represents the basic reliability or unreliability of the offer. The reviews, which are written by a team of trained journalists, provide users with important background information about their online information sources. NewsGuard's ratings and labels can be licensed by internet service providers, browsers, news aggregators, social media platforms and search engines, and can be used free of charge by libraries worldwide.
Article image: Shutterstock / By Yalcin Sonat
Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )