After heavy criticism, Vodafone had to stop two direct mail advertising campaigns. What went wrong?
As reported on 'Heise' and the 'Neue Osnabrücker Zeitung', Vodafone made a significant faux pas when it came to advertising.
After heavy criticism, Vodafone Germany stopped two advertising campaigns that were designed like highly official official letters and that largely unsettled and in some cases angered potential customers.
According to 'NOZ', the provider was accused by consumer advocates that the mailings were targeted consumer deception.
Pink postcard
Initially, Vodafone had pink postcards with the logo “Dialogpost. A “Deutsche Post” service.
Written on the card was:
“Important information”: There is an important innovation in telephone and Internet technology at your address. Please call us by February 16, 2017 at the latest.
However, after these were discontinued, new direct mail appeared.
The “authority letter”
After the postcards, a second campaign was started in which a letter was sent out that looked like a letter from an authority.
Screenshot Facebook
Upon closer inspection, it becomes clear that both letters are an advertising campaign by Vodafone.
The Lower Saxony Consumer Center advises treating the mailings in the same way as advertising letters: you should neither allow yourself to be blinded nor put under pressure.
Vodafone is discontinuing both campaigns
Vodafone spokesman Petendorf explained in an interview with 'NOZ' that both advertising campaigns have been discontinued.
“We will no longer send out this advertising material in this design, but will instead revise it.”
Notes:
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