Yesterday we received an interesting reader report regarding an advertisement on Facebook, which we received with a slight smile.

Basically, you can recognize advertising in the Facebook news stream by the term “Sponsored”. This term appears where the timestamp of a posting is usually located.

Advertisements are basically nothing unusual, especially on Facebook, because you shouldn't forget that the platform can be used free of charge by users.

[mk_ad]

However, things get exciting when you know Facebook's preferences and attitude towards nudity. Then the following advertisement seen appears in a completely different light:

Advertising on Facebook

Yes, not fake. This ad on Facebook has been displayed since January 13, 2020. You can view the data about an ad in detail if you click on the page name and go to “Page Transparency” on the corresponding Facebook page and then open the advertising library.

The advertising library then provides a view of all ads placed on Facebook, as well as the date on which the ad was placed. You can also see whether the advertising was published on Facebook, in Facebook Messenger or on Instagram.

What type of display is not allowed?

Facebook writes in its advertising guidelines:
[mk_ad]

Ads may not contain adult content. This includes nudity, the depiction of people in sexually suggestive poses, or activities that are excessively suggestive or sexually provocative.

Ads that claim or imply that you can meet, get to know, or view content created by other people must not be presented in a sexualized manner or with the intent to sexualize the person in the ad.

Sexually suggestive content:

  • Nudity or implied nudity
  • Excessive bare skin or cleavage, even if it is not explicitly sexual in nature
  • Images that highlight individual parts of the body, e.g. B. Abs, buttocks or chest - even if they are not explicitly sexual in nature
  • Dating ads where the focus of the ad is on a scantily clad model
  • Content that depicts excessive nudity or alludes to sexual activity

Advertising can be a scumbag!

We give Facebook credit: This advertising probably outsmarted the algorithm in some way. This is generally not unusual, as it happens in so many different places every day. Not just on Facebook!

In this article alone, due to the user behavior of the individual reader or due to intentionally incorrect categorization of the advertiser in the database, an advertisement could be displayed that does not suit the site operator or appears bizarre in the context of the site. In some cases, these forms of advertising also display aggressive behavior ( compare ).

Unfortunately, and this brings us back to Facebook, you can only deactivate such advertising AFTER it appears. This should also be the case on Facebook.

 

Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )