What does this mean for us, the billion-plus people who use the service? Imagine a world where you receive updates from people or companies you follow directly in your WhatsApp app, separate from your daily chat messages in individual channels. This function is already known from WhatsApp competitor Telegram.
Privacy at the forefront
WhatsApp places great importance on protecting the privacy of its users in today's hyper-connected world, where our data is often the currency. So if you're worried that this new feature might expose your personal information, rest assured. Neither your profile picture nor your phone number will be visible to the people who follow your channel.
Data storage and control
And what happens to the data? WhatsApp believes that not everything needs to be saved forever. That's why channel updates are only stored on their servers for up to 30 days. There are also mechanisms that enable followers to delete status messages from their devices more quickly.
Channel operators also have some control functions. You can block forwarding posts or taking screenshots of your channel. You can also decide who can follow your channel and whether you want your channel to be visible in the directory. This gives operators control and helps ensure a safe environment for everyone.
A step back from end-to-end encryption?
But there is one thing that might raise eyebrows among die-hard WhatsApp users: In contrast to private chats, the channels are not end-to-end encrypted by default. But before you jump to conclusions, you should know that WhatsApp has a good reason for this. They believe there are cases where encryption might make sense for a specific audience, such as nonprofit or health-related organizations. So the door for a future encryption option remains open.
Phased introduction and business opportunities
The channels will initially be launched in Colombia and Singapore. The phased rollout will allow WhatsApp to test and customize the new service before making it available to the masses.
In addition to the new features, WhatsApp also offers channel operators the opportunity to build their own business. This includes extensive payment services and the ability to promote your own channel to increase awareness.
Private remains private
But don't be fooled, the core of WhatsApp remains what it always was: private messaging. The new channel function is just an additional offering to meet the changing needs and wishes of users.
The importance for administrators
For administrators, channels are a fantastic tool for sending messages, photos, videos, stickers or surveys. A searchable directory makes it easier for users to choose which channels they want to follow.
This is an exciting step for WhatsApp and we are excited to see how this new feature can be integrated into our everyday lives. We at Mimikama will also try out the new feature as soon as it is available!
Source: WhatsApp
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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )