There is a hidden network in the digital universe that is redefining the power of influence while giving rise to a dangerous wave of counterfeiting. Dive with us into the deceptive web of counterfeit products, spun by the glittering world of influencers.
Fake goods: seduction by influencers
Imagine holding your new luxury accessory in your hand, purchased by clicking on a tempting link. But what if the object of desire is a dangerous fake?
Recent studies show: 22% of social media users have bought fake products, often through the seduction of influencers. But why is it like that?
The psychological lure of counterfeits
For many, counterfeit products are an opportunity to purchase a piece of luxury at a fraction of the price. Behind this are often stories of miserable working conditions and extreme health risks. Many would think twice before clicking “buy” if the real story behind these products were known.
Hidden danger
There are no guarantees in the world of counterfeiting. To maximize profits, the counterfeit industry stops at nothing - from unsafe working conditions to dangerous materials. David Shepherd, lead author of the study “The Impact of Deviant Social Media Influencers and Consumer Characteristics on Purchasing Counterfeit Goods ,” puts it succinctly: “Counterfeit products injure and kill hundreds of thousands of people worldwide.” But why do so many people allow themselves to be seduced?
The personality behind the click
According to the study, counterfeit buyers share certain personality traits. Many people show low risk awareness, are willing to take risks and have no bad conscience when it comes to buying. The need to own branded products at a fraction of the price is often fueled by influencers who showcase the products.
Responsibility of brands
In this complex landscape, both brands and regulators have a critical role to play. Study co-author Mark Button emphasizes the need to take action against illegal influencers and their support networks. It is time for brands and authorities to take action to protect consumers from the dangers of counterfeit products.
Conclusion: A fight that needs to be fought
Buying counterfeit products is easier than ever in today's digitally connected world. Influencers play a crucial role in this. They often advertise these dangerous goods unknowingly or intentionally. We all need to make informed decisions and be aware of the hidden dangers in the glittering world of social media.
Source:
University of Portsmouth
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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )